It’s popularly thought that web copywriters hold the secret to instant internet succcess. Copywriting for SEO – ‘Search Engine Optimisation’ – is the art of writing words that will make your customers love you and help improve your search results through optimised content marketing. It is about creating copy that retains, sells to and persuades customers to buy into your product or service so you get maximum impact from your website. SEO web copywriting services mean better rankings and improved conversions.
- Write content that pleases the search engines
- Write content that pleases visitors
- Create credible link building strategies from authoritative sources
The arrival of social media platforms and blogging has dramatically changed the landscape on how we interact with each other, whether with friends or strangers. Billions of people can now make their voice heard: they can give advice, an opinion, a comment, recommend or condemn a product or service. By tweeting, posting a blog, reviews or bookmarking, they can inform and influence millions of others.
As copywriters London, we are well aware that writing SEO copy today is about creating content that inspires so that people want to let the world know about it. They can link with it or share it with others. It’s about creating appealing copy that search engines, and people, love.
With so many people talking about your business, it’s easy to see how your credibility, trust and expert authority helps the pages which you want to rank high for certain keywords.
However, what really determines the ranking criteria of a page is what happens away from the page. By this we mean attracting links from other good sites.
Enter mainstream social media marketing and here you have a fantastic way for everyday people to have everyday conversations with each other. It’s natural, friendly and a great way to attract links with compelling, believable content.
If your copy isn’t good enough to attract favourable and natural links, it doesn’t matter how optimised the content is, no-one is going to pay much attention to it. The location and frequency of keywords is still critical because search engines work by keying in on the various word patterns people are looking for and returning relevant content. Yet that’s not all there is to it and people easily overdo it.
Search engines want genuine content pages and not additional ‘doorway’ pages that they can detect as having been created just to achieve high rankings. This is where the skilled SEO copywriter can produce copy that the engines do not then view as suspicious or ‘spam’.
A minimum of approximately 450 words per page is recommended, with one or two targeted and strategically placed search terms, but not too many.
Of course there are other SEO techniques for getting to the top 10 search results other than SEO copywriting. The reason is due to them having a good match to the engine’s algorithm – or criteria. To make matters confusing, search engines change and tweak their algorithms.
Competitive search terms may not always be the ones where huge numbers of results are returned. It may be better to use search terms that are not so competitive, rather than ones where millions of people are trying to gain top rankings for their sites.
However, whilst this can help to bring people from the search engines to the website, if your site fails to sell its products to the people clicking on it, there isn’t much point in them visiting. The important part is to get your web copy written well first before you go further.
So what is the importance to Google in relevance and quality? Frequency and density of targeted keywords in the optimisation process will play a big part. You then have to pitch keyword research against the face of changing algorithms.
If you choose your copywriter well, you can achieve all three of these strategies so your web site attracts people, inspires reading and converts readers to customers.